
an influencer driven marketing campaign to promote the A League Of Their Own series.
Challenge
challenge was to elebrate women in sports with a two day influencer driven activation complete with sponsors, designer uniforms, a record breaking stunt and a 3 inning celebrity influencer baseball game. Our answer was to write a heartfelt letter to the future from the girls of today, using nothing but baseballs. it took 30,000 baseballs to create the full 300-foot message, which became the largest ever of its kind. The tribute was captured in a 7-minute mini-documentary featuring interviews from female athletes from the sport’s past, present, and future, ranging from age 3 to 95.
On this project i created the motion graphics, logos and the layout for the baseball letter.
Result
800 Million media impressions
52 Targeted Creators Confirmed
232 Social posts