Discovern the power of AI and how it will affect the future, from superintelligence to AI-powered jobs and ethical considerations.
Challenge
The goal of the Popcorn beta was to develop a more intuitive and conversational way for users to discover and engage with movie content, moving beyond simple keyword searches. The platform was designed to understand natural language queries like, "Show me a new sci-fi movie with a strong female lead," and to offer personalized suggestions based on user viewing habits, ratings.
Result
The results of the beta were invaluable, despite the app never launching publicly. The key learning was that while users appreciated the conversational search. instead of a standalone app, the conversational AI technology and the user preference data from Popcorn were integrated directly into the wider Samsung TV search and discovery experience, creating a more seamless and efficient way for users to find what they want to watch.
